VICTOR CRUZ COLLABORATES WITH PREMIUM DENIM BRAND 3X1.... AND SHOWS LOVE TO URBAN FASHION SENSE


Victor Cruz; an emerging Fashion Enthusiast has great fashion sense!  Cruz knows what works well for him when it comes to look, fit, and comfort.  Just take a look at some of his GQ videos!


So when I heard he would be hosting a pop-up shop in Soho for his new collaboration, with 3x1; I was really interested.


The atmosphere at 15 Mercer was real chill.  Set-up like a sophisticated factory/boutique in the middle of the city.


Actually, it is a factory in the middle of the city.  The collection is manufactured right there in the shop!


The sewer workroom, sits in the rear, divided by a glass partition, so you can view garment construction while browsing.  


There's over a dozen sewing machines, patterns, and denim spools hanging in the walls.  A real clever design construction.


Guest were served Dusse drinks and gifted postcards, of Victor Cruz  sportin' key pieces of the collection.

Cruz walked in about 15-minutes after me, with his fiancee Elaina Watley, and immediately began taking photos with fellow designer Scott Morrison; known for his Paper Denim & Evisu denim lines.

I was soon cooling off with a bottle of AQUAhydrate water, (another event sponsor); and decided to ask Cruz about the collection.

He was nice enough to answer all media questions, and gave Urban Fashion Sense a cool shout out.



Definitely made my night.  Real nice event.

Here's my favorite looks from 3x1 Mens and Womens collection.

Love this trench.




They even have denim solution for better cleaning and fabric care.

http://3x1.us/

Comments