VICTOR CRUZ COLLABORATES WITH PREMIUM DENIM BRAND 3X1.... AND SHOWS LOVE TO URBAN FASHION SENSE


Victor Cruz is rapidly becoming a Fashion Enthusiast, which isn't surprising.... He has great style!

He knows what works well for him - look, fit and comfort.  

I've posted his GQ videos on the site before.

So when I heard he would be hosting a Pop-Up Shop for his new collaboration with 3x1, I was really interested in seeing it.


The atmosphere at 15 Mercer was real chill.  It's set-up like a sophisticated boutique/factory in the middle of the city.


Actually, it is a factory in the middle of the city.  The clothes are made right there in the shop!


You can see directly into the workroom which sits in the back of the shop. 

There's over a dozen sewing machines, pattern designs, and spools of denim hanging in the walls.  Cleverly designed.


At the mixer, we were served Dusse drinks and given postcards, with Victor Cruz modelling key pieces of the collection.

Cruz walked in about 15 minutes after me with his fiancee
Elaina Watley, and immediately began taking photos with fellow designer Scott Morrison (known for his Paper Denim & Evisu denim lines).

By now I was cooling off with a bottle of AQUAhydrate water, another sponsor for the event; and decided to ask Cruz about the collection.

He was nice enough to answer all Press questions and... Gave me a shout out!  So cool!



That totally made my night.  Real nice event.

Here's some of my favorite looks from 3x1 men's and women's collection.

Love this trench.





They even have denim solution!
http://3x1.us/

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