BIA is the Face of Sean John x Missguided 2020 Women's Collection // Label Mate: Travis Scott Collabs with M.I.A and Young Thug on Franchise

Photography: Bonnie Nichoalds

Epic Records', Latin Trap inspired, Recording Artist BIA, is the face of SEAN JOHN x MISSGUIDED 2020 Women's Streetwear Campaign.  The collaboration; inspired by Rihanna's exclusive tomboy fits and Jennifer Lopez's 90's crop tanks and bandanas, works well in the closets of 90's 00's babies, who still love a comfortable fresh fit; with a little sex appeal.  It's particularly smart to launch at a time when many are paying homage to 90's-00's style. 

We LOVE our Tomboy Chic era!  I'll be the first to admit.  I'm a Tomboy at heart and crave loose pieces, I can dress up or down.  It's where I'm most swagalicious, and free.


Similar to RiRi and JLo; Billie Eilish, SZA, Kehlani, Hailey Bieber, and Teyana Taylor are all known for tapping into their inner 90's 00's style.  Cropped tanks, bandanas, NBA jerseys, baggy jeans, Jordan sneakers, bucket hats, and sweat suits were pure urban fashion sense at the height of the 21st Century.... 


Just ask Paris Hilton; a velour connoisseurHilton; one of the first mainstream influencers in the early 2000's; was often photographed sporting a new velour jogging suit and partying with Diddy....  Coincidently, SEAN JOHN x MISSGUIDED women's line lands on the heels of Hilton's documentary; 'This Is Paris'

Prior to this year, SEAN JOHN, a streetwear label created by Bad Boy Records CEO, Sean 'P. Diddy' Combs, for men in 1998; has never designed a women's line.  


BIA a bi-racial Latina; most known for her music; a feature on Russ' 2019 hit Best On Earth, COVER GIRL, and my favorite, FREE BIA (1st Day Out), is a perfect match, for SEAN JOHN x MISSGUIDED.  "This whole collection is my style.  I pride myself on being able to dress in baggy clothes, while still being sexy", said BIA when asked about the collection. View her full response and learn more about the creative esthetic, which encompasses the music DNA of SEAN JOHN and Missguided's vision for female empowerment and individuality.


BIA's label mate, Travis Scott is heating up the streams once again with Franchise; his latest banger features M.I.A and Young Thug.

For almost a decade, Scott has set the internet ablaze, year after year, with music, endorsements, and fresh collaborations.  Each venture more anticipated than the last.

Franchise is no different. Travis hinted at dropping a new single a few weeks ago, and in true fashion sense, he didn't disappoint.  Travis displays Michael Jordan 23 symbolism and references Spike Lee, throughout the track, as a nod to the African American icons, who contributed to the sneaker culture we love today.  Young Thug sneaked on the track and laid some cool lines, but the surprise M.I.A feature, blended with Scott's distinct sound is what really made the record.


It's been awhile since we've had a fire M.I.A feature.  Most known for her Grammy nominated hit, Paper Planes, produced by super Producer, Diplo and peaking at number eight on Billboard in 2008; M.I.A invaded Hip Hop with an eclectic British accent and received worldwide acclaim.





I'd love to see these two collaborate again. #TalktoMeNicely 😁

When Scott's not creating a hit with M.I.A, partnering with McDonald's for a Cactus Jack Meal or producing with sworn enemies Kanye and Drake; he's weeks away from dropping a dope sneaker with Nike or Jordan Brand







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